Choosing a web hosting company to work with can prove to be a difficult task. Yet, it can be a necessity for most business organizations. You need an online platform to reach your audience whenever you need to. There are many critical factors that come into play. Today, your everyday-next door service provider will offer you the usual promises: guaranteed uptime, unlimited resources for your grasping, and full-time support. It can be difficult to pick out a worthy firm from all the noise. The following factors are critical when it comes to deciding who should help you with your website:
Money, Money, Money
Enforcing the company budget is always the topmost priority for many organizations. You want to spend less and get more. However, getting the lowest bid from web hosting companies available shouldn’t be your prime objective.
Choosing a service provider based on the price he/she offers alone may have damaging effects on your business. Try and put other factors into consideration aside from the price a certain firm offers. Consider the features they offer, the kind of skills they use, the technology they use, etc.
Specific Area of Expertise
Every firm has a specific area they are masters at. Hiring professionals of your choice because you heard they are great at doing task A doesn’t mean they will be even better at task B. Some companies are great at delivering exceptional, even over the top, shared plans. Others started dabbling in offering enterprise solutions and became the kings at doing just that. You need to re-evaluate your needs and understand all of the features you are getting when you subscribe to a certain package.
Ask the company what they specialize in when it comes to site hosting, ask them what their strengths are, etc. At the end of the day, the firm you choose should fulfill your needs and meet your expectations.
Know Your Limitations/Understand Your Tech Specs
What do you want? Is it more RAM? More disk space? As the customer, you need to check your website extensively and understand what needs to be done to attract traffic. An organization that wants to host an ecommerce website with informative videos, a blog with rich content, etc. shouldn’t go for the most affordable firm they can find. Paying low prices will not automatically guarantee you RAM and processing power or enough disk space to meet your site requirements as well as fulfill your expectations. Do you know the consequences of insufficient RAM and inadequate space? You get to meet an annoying little fellow called slow load speed and increase in downtime. Comparing several companies should help you know what unique aspect each player brings to the table. You can’t work one without the other. Look for a site hosting firm that offers both aspects and tailors them to work with your organization’s unique needs.
When it comes to this particular line of service, technical support plays a very crucial role. When your site goes down or crashes, and your whole world is just about to explode, you need to call someone. Not just someone who you can talk to about it, but someone who knows all the answers. The tech support staff should know their stuff well enough to identify the issue and show you how to fix it immediately or in a timely manner. Before settling on a specific organization, make sure you ask them if they have reliable customer support services. A 24/7 tech support provider should be your first pick.
Add-ons and/or Features
The add-ons and/or features different web hosting companies offer help us understand why some companies are considered better than others. As the business owner, you need to put into consideration the kind of unique services these companies offer. Do they provide extra incentives? Some companies offer their customers certain perks like access to various data centers, regular data backups, unrestricted domain privacy, etc.
These features, you’ll agree, offer great value for money. A firm that seeks to go above and beyond should be who you choose to work with.
You need to do your homework when it comes to the hardware department. Ask them about their data centers, the kind of machines they are using, the servers they are using, etc.
You should choose to work with an organization that is equipped with the latest hardware and technology. Take this lightly and you just might end up paying for it later. Hardware can have a huge impact on your site’s performance.
Reputation is everything
When it comes to finding out about a company’s reputation, their ability to deliver satisfaction, and customer reviews, you need to put in a lot of effort. Start with Google and look for local companies in your area. Move on to social media and scan Twitter for popular hashtags and don’t forget LinkedIn, which is basically a hub of professionals lying in wait for you. If you have narrowed your search down to a few prospects, test their customer service support and see how well they respond to queries.
Also, asking the organization for references is a smart move. If they withhold this information, move on to the next one.
One of the most effective ways to reach your target audience is through being a regular visitor in their inboxes. It is highly likely that some firms that claim to be masters at web hosting don’t have solutions to annoying spam issues that may bother you from time to time.
Remember to ask your chosen business prospect about some of the email practices they offer together with spam solutions. Don’t ignore this. Email marketing reminds your consumers they exist and can be one way you are sure that you are truly achieving personal contact with them.
Friendly User Interface?
There is more to website hosting than you think. Once the professionals leave, there is a lot of work left for you. You need to understand the basics and not be that guy whose name the customer support attendants know. You should know how to install WordPress, how and what your FTP accounts are, setting up your email, etc.
Don’t worry, you don’t need to be tech savvy to handle all this. Your service provider needs to offer an easy and advanced control panel. Cpanel and Plesk are well known control panels. These handy tools help you make updates and modify your data easily. You can’t get your work done if you can’t understand your control panel.
Give me some room to grow
Business owners are always making plans for their businesses. You want to grow and that is understandable. One other person who should understand this is your site hosting prospect. A great hosting professional needs to fit into your plans. They should be willing to grow with you as well as to adapt to your changing needs. These professionals need to show you how they will stick with you and re-evaluate their skills to propel you in the direction you desire for your business.
Another tip would be to ask them whether they offer Dedicated servers or VPS solutions and whether they will offer you regular updates. A good web hosting company should make your experience easy. Evaluate the factors discussed above, ask your friends, look for experts or search online for any reputable business that can take you to the heights you have always dreamed for yourself.