After waiting for slightly over two years, Google has finally announced that it has released the latest version of Penguin algorithm labeled Google Penguin 4.0. This is the fourth time Google has updated Penguin algorithm since it first released it in the year 2012. As expected, there are some important changes that have been included in this latest update. Nonetheless, let us first take a look at what Penguin is all about.
What Is Google Penguin Algorithm?
With the popularization of the search engine optimization, Google has been filled with wannabe internet marketers who have been spamming the search engine in unethical ways using various blackhat SEO techniques. The most common way blackhat webmasters use to misuse search engines is through the use of multiple artificial links directing to a page in a bid to help it rank higher.
This unethical practice often ends up gifting these webmasters hefty earnings at the expense of user experience. This is what prompted Google to act and thus released this algorithm in the first place. That algorithm is what is referred to as Penguin- it comes to help curb sites looking to manipulate search engine results using unorthodox methods.
What’s New in Google Penguin 4.0?
According to Google’s official blog, Penguin is now part of its core algorithm. The key changes to expect in this new Google Penguin 4.0 update are as follows;
Google Penguin 4.0 Works in Real Time
Penguin used to refresh periodically there before. This meant that webmasters had to wait for a long time before effects took place on their websites even after making necessary changes as outlined by Google. As such, updating the list used to take a long time. However, it is a whole different case with this latest release as it is now a real time experience. This means that there will be a real-time data refreshing and all the negative and positive updates will all be available faster than it has ever been. According to Google webmaster blog, you will be in a position to view your results shortly after Google re-crawls or indexes your page.
Penguin 4.0 Is More Selective Compared to Other Previous Updates
Page ranking adjustment is just on a new level with this new Penguin 4.0. As such, the adjustment will be based on spam signals focusing on a particular page rather than affecting the entire site as was the case before.
No Need to Confirm Penguin Updates in Future
Considering that this update works in real time, Google will no longer have to confirm any new updates being released. This move obviously makes sense since there will essentially be nothing to confirm with real time updates.
Has Google Penguin 4.0 Gone Live Yet?
Following the reports circulating currently around the globe, Google Penguin 4.0 is yet to go live and it’s expected that the move will still take some time. Google is yet to make the release date official although a majority of experts speculate that the wait may only last a week or so. If your site is frequently visited by Google, chances are you will be among the first to notice effects of Penguin 4.0 compared to others.