Are you torn in between using a mobile app and a mobile site for your e-commerce pursuits? These two are very practical options, and it can thus be daunting to decide which among them is more appropriate to use. Even though websites existed way before mobile apps, mobile apps have become increasingly popular over the years. Understanding the two is vital and will help you make a more informed decision.
You do not have to download a mobile app to your phone when using a mobile internet site. That is what makes the difference between the two. To anyone who knows little about your business, this is a positive thing. It may be hard for such a person if you ask them to download software to their device so that they can get to see your products or prices. They will prefer to check the website for the information. This, therefore, makes mobile websites better when targeting new clients.
Since websites have been in existence before mobile apps, many people are accustomed to them as compared to the latter. As such, they expect companies to have websites and not mobile apps. Usually, when a potential customer hears about business, it’s almost given that they will first browse the internet site for more information and not in app stores.
Mobile websites also offer companies great publicity at comparatively low costs. It can be accessed and will work on many devices if not all. Mobile apps, on the other hand, may be a bit hard to access on all the platforms as every single platform would require a separate app. Any time a mobile app is updated, which is inevitable, users are forced to download software in their gadgets, unlike the websites where changes do not affect the user in any way. Websites also benefit from the Internet provisions that promote traffic like social media and search engines which index the web pages.
Concerning cost, which is a major factor in every business, a website needs comparatively lower financial inputs when compared to designing a fully functional app. It also costs way less to set up an e-commerce website than a mobile app which requires special coding hence demanding bigger budgets.
In the same way software interacts with a computer so do an app interact with a mobile gadget. On the contrary, a website is made to interact with the user of a particular device. It is a positive aspect as the app does more since it can interact with both the software and hardware.
For example, apps are able to interact with various platforms such as motion sensors, camera, GPS modules, and microphones. The camera is used for scanning the QR and bar codes while motion sensor and microphone provide more options for input methods. GPS, on the other hand, comes in handy when trying to find direction. The only thing that would inhibit more functions of a mobile app is the creativity of the developer.
Most users of mobile apps do not mind waiting for the app to download since they only have to it once, and just deal with the updates later. A mobile app is therefore interestingly engaging compared to a website. It is also faster to navigate through a mobile app as compared to a website which takes some time to browse and get what you want.
Clearly, from the comparisons above, a mobile app is better and will add more value to your users. Apps are therefore increasingly vital as they promote repeat business by increasing customers loyalty. This is essential for any business given that research has proven that having repeat clients costs a business only a sixth of the amount it would spend to get a new one. Business stability is also highly increased with mobile apps. It will, therefore, be justified to supplement a company’s mobile website with a mobile app.
The major dilemma should not be on how to choose between the mobile app and mobile website. Rather, it should be on whether to use both or the mobile site alone. The company products, nature of business and target clients mainly dictate which one to settle for in a majority of cases. Is the mobile app going to give your customers a better experience? It’s important to check if your clients are repeat buyers or one-off customers. Lastly, whichever you settle for, if it increases the company sales, then consider your business’s main objective met.