5 steps to start your small business blog

5 steps to start your small business blog
This article is meant to assist you with ideas to start your small business blog today. For those using a website developed from WordPress, all they require is to add a blog for their business and the best tool to do this is a dashboard. However, there is a shortcoming of using of using a dashboard to add a blog to an already existing WordPress site. This is the fact that the process is too technical that you will definitely require the assistance of a professional web master.

The following is a step by step description of how you can start your own small business blog from scratch

1. Decide the right blogging platform

The right platform will ease your work while the wrong platform is going to make your work a nightmare. There are a number of blogging sites online today. One of the most reliable, user friendly and versatile blogging platforms is WordPress. This platform is often known to have two sites and choosing the right one is paramount for the success of your business. One of these is WordPress.com. This allows the user to set up a blog and its domain in minutes. However, it is not ideal for your business blog.

The second one and the one that can be recommended for you is WordPress.org. This version is also easy to use and you can also create your own self hosted business blog here. Its only shortcoming is the fact that it can be a little technical setting it up hence you might need a little assistance to set it up. Nevertheless, both versions are free but hosting and registration will cost you some money.

There are other platforms such as Joomla, Drupal and Weebly which are completely free. The only problem with these sites is the fact that they cannot be recommended for a business blog since they have a design and SEO functionality constraints. In the long run, these limits will make running the business difficult.

2. Customize your blog

Make use of themes to customize your blog with ease. Fortunately, WordPress has a directory with a number of themes that you can choose from. If you do not find the theme that you needed in the directory, visit other sites such as ThemeForest where you will find premium themes. Buy the one you need and use it.

Whenever you are choosing a theme, it is imperative that consider the following points

  • Responsiveness: Choose a theme that displays properly in other devices such as tablets, desktops as well as on other mobile devices.
  • Customer support: This theme should have certain levels of customer support or similarly have a customer support forum
  • Customization: The theme should be easy to customize with tools such as buttons, widgets, buttons and changing color.

3. Choosing a domain name

This is the URL that your potential audience will be using to access your site. You should consider making use of domain registrars such as GoDaddy, 1$1 or Namecheap to register the domain name.

The price of a domain name is usually around $10 per year or even less if you decide to pay for a number of years instantly. Ensure you go for a .com domain if it is available since it celebrates a lot of advantages as compared to. biz or .net. The domain name should appeal to your audience and it should also set you aside from the other business having a similar name.

4. Purchase web hosting services

After purchasing the domain name, you will require to have your site hosted. Look for a web hosting service provider which might cost more than renting the domain name.

5. Plan and start blogging

After your site is hosted, you are now ready to start blogging. However, before you begin you will need to answer the following questions as a way of outlining the primary purpose of your blog

  • a. What is your main objective for blogging eg to become an expert, to build an email list or to get leads
  • b. The type of voice to use in your blog. It is going to be authoritative, academic or casual.
  • c. What way will my audience communicate on my blog? Is it througha request for a quote to sales page or through an email box.

After you have made a clear plan, it is now tim to start writing. Go for topics that you are well versed with and you can contribute to a conversation about that particular topic.

With the 5 steps discussed, you are now well equipped to start the business blog today.

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